Spin Sucks

Spin Sucks

4.11 - 1251 ratings - Source



Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications! Most PR books tell you how to a€œspina€ your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authenticallya€band truly earn the trust of your customers, stakeholders, investors, and communities. Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world, spinsucks.com, where she shares cutting-edge tips and tools for effective, ethical communications. Now, shea€™s integrated all shea€™s learned into a complete, actionable guide for every business leader who understands there are new rules to communications, but dona€™t know what to do. No matter what your organization does, Dietrich will help you: Share your story more powerfullya€”without sex, extortion, or a€œtruth-stretchinga€ Humanize your organization, even if you dona€™t have outsized personalities Tell the truth, using the best techniques honed by centuries of storytellers Overcome whisper campaigns, anonymous attackers, and trolls Create fresh, honest content thata€™s compelling to both humans and Google Systematically prepare yourself to engage more successfully online Clarify and close gaps between your message and your customera€™s perception Celebrate your brand ambassadors Master seven steps for handling online criticism, and transforming critics into fans Keep others from stealing your great content Learn actionable lessons from othersa€™ successes (and failures) Develop more positive, productive agency (or client) relationships Converge paid, owned, earned, and shared mediaa€”and get more value from all of them spinsucks.comTheir voice is unlike anything youa#39;ve ever hearda€”and not a single one of them is afraid to use it. ... There is hardly a product or service available that doesna#39;t have an instant review mechanism in place, be it the social networks or something more formal such as Yelp, TripAdvisor, or Amazon ... The car maker launched new TV spots for the Honda Odyssey, which has the worlda#39;s first in-car vacuum cleaner.


Title:Spin Sucks
Author: Gini Dietrich
Publisher:Que Publishing - 2014-02-20
ISBN-13:

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